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UPDATED: Friday, December 28, 2007

2007 Purpose Prize Fellows take on society's toughest challenges

Posted on Friday, December 28, 2007
 

Palo Alto, Calif.—For one weekend in November, Stanford University became a mecca for a unique group of people.

More than 60 individuals came for the Innovation Summit, where they were honored for their contributions and attended workshops on how to further their good work. While the group was diverse in every imaginable way, those invited shared a common trait—they are all using the knowledge and experience  gained in the first half of life to create positive change in the world.

Innovation Summit
Sponsored by Civic Ventures, a philanthropic organization devoted to celebrating and empowering older social innovators, and the Stanford Graduate School of Business, the Innovation Summit is part of the Purpose Prize, which, for the second year in a row, gave away five awards of $100,000 and ten awards of $10,000.

Winners are people over the age of 60 who are taking on society’s biggest  challenges. The Purpose Prize is part of a $9 million effort funded by The Atlantic Philanthropies and the John Templeton Foundation.

In addition to the winners of the monetary awards, the group also honors a long list of worthy social innovators y offering them an all-expenses-paid trip to the Innovation Summit. Together, these Purpose Prize Fellows represent the best of their generation.

“As baby boomers leave their midlife careers and continue working into their 60s, we are experiencing the biggest transformation of the American workforce since the women’s movement,” says Marc Freedman, founder and CEO of Civic Ventures.

“One of the most interesting and significant developments from this  transformation is the emergence of social innovation and entrepreneurialism from people over 60. And there are no better examples of these pioneers than the Purpose Prize finalists.”

The short list
So what are these experienced leaders working on?

You name it. What is most impressive about the group of more than 60  Purpose Prize Fellows is the wide range and scope of their projects.


Purpose Prize

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Even the short list of the five $100,000 winners covers a broad range of needs. Sharon Rohrbach of St. Louis, Mo., created the Nurses for Newborns  Foundation to help economically disadvantaged mothers with high-risk infants get special nursing care and support to keep their newborns healthy and safe.

Donald Berwick, a pediatrician from Cambridge, Mass., started the Institute for Healthcare Improvement to improve hospital safety and prevent unnecessary deaths due to errors and secondary infections.

Wilma Melville of Ojai, Calif., and her FEMA certified dog Murphy helped search for survivors in the horrible aftermath of the Oklahoma City bombing. The experience inspired Murphy to start the National Disaster Search Dog Foundation which has trained more than 85 canine-firefighter search teams.

Gordon Johnson of Daytona Beach, Fla., created Neighbor to Family to improve the quality of foster care and keep siblings together.

H. Gene Jones of Tucson, Ariz., was inspired by his own love of music to create Opening Minds through the Arts, which helps school children improve academic achievement through integrating arts into the curriculum.

Vibrant encore careers
Other Purpose Prize Fellows are improving the environment, organizing volunteers, promoting literacy, advancing economic development in needy areas, feeding the hungry, and helping the poor. Prize finalists, Freedman says, “show that social entrepreneurship, once thought to be mainly the province of the young, can also be a path to vibrant encore careers for those in the second half of life.”

“The Purpose Prize finalists are taking their wisdom, their skills and, in some cases, their savings to engage  in work that has meaning beyond themselves,” adds Jim Emerman, director of the Purpose Prize program and vice president of Civic Ventures. “These men and women are at the forefront of a burgeoning movement that’s reshaping the second half of life and having an extremely positive impact on their communities.”

Get involved
There is so much good work being done, that The Erickson Tribune plans to profile many of these social innovators over the coming months. Over time, it’s our hope that these stories will inspire others to use their own experience and talents to start something new or get involved in an existing endeavor.

If you or someone you know would be a good candidate for the 2008 Purpose Prize competition, go to www.purposeprize.org for information on how to  submit an application. All entries must be received by 11:59 p.m. ET, March 1, 2008.



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