Erickson Tribune


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UPDATED: Thursday, July 05, 2007

Welcome home!

Posted on Sunday, July 01, 2007
 

By Mark Abromaitis
THE ERICKSON TRIBUNE

In late June, Erickson Retirement Communities officially celebrated the Grand Opening of Wind Crest, its 17th open community nationwide and the very first Erickson community in Colorado.

“I’ve been attending these grand openings for over twenty years now,” founder and CEO John Erickson says. “Most importantly, it is still really gratifying to see the positive impact we have on the thousands of people who live and work at our communities.”

He says the spirit behind the communities hasn’t changed. “I opened my first community with someone like my mother in mind. I wanted an engaging, family-like atmosphere that was affordable. And no matter where we go, those things will remain the same.”

Retirement communities developed and managed by Erickson are known for their planned growth, accessibility to the middle-income market, and their wide variety of recreational, educational, social, spiritual, and volunteer opportunities for their community members.

One special guest
At the Grand Opening ceremony, as more than 600 guests made their way to the community’s clubhouse to enjoy an array of specially prepared appetizers, entrées, and desserts, Clarence Burton stayed behind to chat. Burton, who assisted with the ribbon cutting, was Wind Crest’s first official resident.

Burton fought back the emotion as he described how he felt while driving to Wind Crest from his east Denver home where he lived for 56 years. “I said to myself, ‘I’m going home.’ It was just a wonderful, wonderful feeling,” he says.

Consistency is key
For everyone moving in, including Burton, the opening of a new community brings with it the excitement and the anticipation of a lifestyle rich in services and amenities. Everything seems to happen so smoothly and effortlessly, most people probably don’t give a second thought as to what it takes to make that happen.


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“One of the things Erickson has done extremely well is establish a set of standards,” says Dave Tague, vice president of Erickson Construction. “Our communities are thoroughly researched and executed. Whether you walk into an Erickson-built community in Virginia, Michigan, Massachusetts, or Colorado, the finished product may look a bit different from location to location but it will be similar in its adherence to specific design and construction standards."

“Erickson has been doing this for over 20 years,” he continues, “And there is a purpose for everything. Because of this, we can maintain consistent quality levels everywhere we go.”

Making life better
A community is more than just bricks and mortar. When John Erickson took the podium, he spoke of teamwork, the future, and creating a labor of love. Erickson likened the process of building a community to childbirth— the act of creating something without knowing for certain how it’s going to turn out.

“The miracle happens when those buildings come alive with people and staff who work together to make life better,” he said.

Erickson and his wife Nancy have four children—all of whom now work for their father’s company in some capacity. Erickson has complete confidence in son Craig, who began working for Erickson in construction. “You’ve got a good leader, and that’s not just as a proud father talking,” John Erickson said. “I’ve seen him work over the years, and I think you’re going to be fine.”

Continued commitment
In response to the growing number of older Americans, Erickson promised an ongoing commitment to creating valuable services and programs in the future to make the best of retirement, or what he called the “freedom years.”

“We only build on demand but with four children, 17 communities, and 10 more contracts in the hopper, I think this is going to go on for a long time,” he said.



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