“These are my people,” says John Palmer, veteran newsman and NBC White House correspondent, referring to Retirement Living’s targeted viewership. “I’m 70, and I know this is a big and important audience. The fact that it’s backed by Erickson Retirement Communities, who are experts in this demographic, made it an opportunity I couldn’t pass up.”
‘Seasoned’ Employees Welcomed
Not only will Retirement Living provide programming for older Americans, it also plans to employ them. In an industry that is built on chasing the attention of younger viewers, the careers of many successful artists often end well before their time, affecting actors, writers, producers, and every segment of the industry.
“At our network a seasoned resume is a good thing.”
—Patrick Baldwin
“At our network,” says Patrick Baldwin, Retirement Living’s senior director of TV and media, “a seasoned resume is a good thing.”For more information about Retirement Living, go to www.RL.tv.
Fall Lineup on Retirement Living TV
The Daily Apple
The Daily Apple is a one-hour magazine-format program that explores the notion of “wellness” in every sense of the word—personal fulfillment, health, relationships, just about anything that makes life better. Alexis Abramson, Ph.D., best known as the expert gerontologist for NBC’s Today Show, will host The Daily Apple.
The Art of Living
On the road, documentary-style, is the name of the game here with this half-hour show featuring everyday people across the country leading extraordinary lives doing what they love to do. From athletes and scuba divers to artists and community activists, The Art of Living will break new ground by blending traditional documentary with current reality TV.
The Prudent Advisor
Veteran NBC anchor John Palmer and New York Times best-selling author Ric Edelman are the cohosts of this 30-minute program that explores the wide variety of financial issues facing today’s retirees and offers advice on making smart decisions when it comes to spending money.
Healthline
NBC medical correspondent and author of The Art of Medicine, Dr. Kevin Soden is the host of a daily in-studio discussion that features both sides of the health equation—personal accounts of individuals with medical challenges and the medical experts who offer insight and advice.
The Informed Citizen
The political process is about to get a wake-up call when newsman John Palmer talks with today’s opinion makers and older activists on the issues that directly impact the 62-plus population.
The Voice
This interview-based talk show is a lively blend of information and entertainment targeted to the mature adult. Join the team of experts as they tackle the hard issues, often resulting in provocative dialogue, all under the watchful eyes of cohosts Margaux St. Ledger and Ed Beimfohr.
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