Erickson Tribune

Wind Crest

UPDATED: Wednesday, November 12, 2008

Expert real estate assistance makes selling a cinch

Posted on Sunday, November 02, 2008
 

By Laurie Whittier
THE ERICKSON TRIBUNE

Selling a house can be intimidating for older Americans who have lived in the same home for decades and are unfamiliar with today’s real estate market. Fortunately, Wind Crest offers free assistance that makes the process a lot easier.

Finding the right people
Now that Erickson Realty & Moving Services is in full swing, future Wind Crest residents are taking full advantage of tools to help their homes sell. Hooking people up with reputable Realtors who have passed a screening process at Wind Crest is one way Personal Moving Consultant Kate Dukes can give people a leg up.

“Homes are selling just fine with the right Realtors on your side,” says Dukes, who serves as a liaison between incoming residents and their Realtors. Even in today’s market, Dukes says preferred Realtors like Roger “Doc” Arthur know how to get their clients’ homes sold faster than the rest.

One of Arthur’s first successes netted a Denver couple $50,000 more than initially anticipated. Their house sold after just one day on the market.

Arthur says he understands what older Americans face when they decide to sell their houses. “Most have lived in their homes for decades and aren’t familiar with today’s real estate market,” he says. “The whole process can be frightening.”

Fortunately, Arthur is certified as a Senior Real Estate Specialist through the National Association of Realtors and knows how to bring older sellers up to speed.

Real estate 101
“Today’s market is nothing like it was even ten years ago,” Arthur says. “I can help explain how it works, what today’s buyers want, and then make sure people’s houses are priced right, staged right, marketed right, and negotiated right.

“One seller was asked to make concessions following an inspection, and I was there to coach them on how to handle that as costeffectively as possible without losing the sale,” he says.

He also knows how to make homes more saleable—an area that calls for a certain amount of sensitivity.


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“Often people become attached to the way their home is arranged or decorated, and not everyone understands that they need to look at their house from a buyer’s perspective,” he says.

“It’s surprising for some sellers to learn that turning on the lights and opening all the blinds can make their home more appealing to buyers,” says Arthur. He can also explain how simply rearranging furniture (or taking some out) can make a world of difference.

If he thinks a seller might benefit from a professional stager (who can do everything from consulting to refurnishing and redecorating an entire home), he can recommend some.

“One of my clients just listed with me after their home sat on the market for eight months with another Realtor,” says Arthur. At first, they resisted staging, but after meeting with someone and hearing some suggestions, they decided to do it. “It looks much better now, and we’re getting more showings.”

Arthur took some action, too, purchasing an outdoor rug to replace the green artificial turf on the front porch and adding some flowers. “That made the entry more appealing,” he says.

House keys
The key to selling a house today is making sure your home is primped and positioned just right—and that you have an expert on your side, says Arthur. And now that the government has bailed out two popular lenders, rates have gone down— which will flush more buyers into the market.

“More people will be out there looking now,” he says.



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