One Out of Two
For example, Erickson reports roughly half of the homeowners who investigate one of their communities around the country either choose to move in or choose to take a preliminary step of placing a $1,000 refundable deposit for Priority position on a waiting list for sold out apartment homes. Talk about a changing tide in society—today, if you and your neighbor visit and weigh the advantages of an Erickson community in relation to your house, one of you will likely opt for Erickson.

Seeing a Need
This trend shows just how far reality can be from some people’s ideas of a retirement community. To demonstrate, when speaking at the recent Wind Crest ground breaking ceremony in June, John Erickson said, “There are ten million people who are in the middle stage of retirement. But there’s only about a half a million total retirement units that have services related to them in the country. So, even if every single person wanted to, only 1 in 20 would ever have access to a service-based community.” By illustrating this point, It’s apparent that Erickson communities took note of the needs and desires of those in retirement and began creating communities that met those needs and celebrated those desires long before others in the same industry began realizing the need. It’s easy to see that those who are making the decision to move to Wind Crest have made a smart choice!

Of those 18,000 Erickson trend-setters, hundreds have reserved apartment homes in the residences of Cottonwood Court and look forward to a life at Wind Crest in Highlands Ranch. Other eager Coloradans are joining the Priority List to take advantage of opportunities to reserve in Wind Crest’s next planned building, Blue Spruce Ridge.