Riderwood	UPDATED: Monday, May 19, 2008
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Reaching out across the World Wide Web

Posted on Monday, May 19, 2008

Riderwood, W*USA 9News join forces, create new website for older Americans

By Kelly A. Shue
THE ERICKSON TRIBUNE

Reaching out to older Americans throughout the Washington, D.C. region, Riderwood recently entered into a formal “content-sharing” partnership with W*USA 9News in Washington, D.C. This is exciting news, as it paves the way for ongoing contributions known as “District, Virginia, Maryland—Our- Time” (DVM OurTime).

The highlight of the new program will be the routine posting of information on W*USA’s new website www.DVMOurTime.com.

“I think this website is a great networking tool and a way for people in the greater community to learn more about the Erickson lifestyle,” says Riderwood community member Esko Hallila.

Membership has its benefits
People over the age of 50 who register to use the new www.DVMOurTime.com website will automatically become members of the DVM OurTime Club, enabling them to receive benefits on local dining, travel, entertainment, and other services.

Riderwood has agreed to contribute to the site by providing stories and details about the unique community as well as various advertising promotions and online banner campaigns.

“This new initiative will provide many benefits to people in the areas of travel, dining, entertainment, and more,” says Riderwood Executive Director Donna Mason. “We are also excited that Channel 9 is opening up this social network forum for Riderwood to share content with readers and viewers about our fabulous community.”

In preparation for the website’s official launch, J.C. Hayward, one of the top news people in D.C. broadcast journalism for over 30 years, visited the Riderwood community to share important details about this new webbased resource.

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Meet and greet
“J.C. Hayward’s devotion to various community organizations and projects (like the Boys and Girls Club of Greater Washington), signifies how helping others and finding resources to improve their lives has meant the world to her,” says Mason. “So, when it comes to her new initiative to help seniors find paths for living life to the fullest, I’m not at all surprised.”

Approximately 200 Riderwood community members attended the meet and greet event and signed up for the new website.

“Residents at Riderwood look at this website as a valuable, cost-free resource, especially for those looking to obtain great prices on travel and restaurant bargains,” says Grace Harr, who lives at Riderwood and attended the meet and greet.

Big launch
Later in the week, members of Riderwood’s staff attended the official website launch at McCormick and Schmick’s restaurant in Bethesda, Md.

“This website is a great opportunity for our community,” says Hayward. “We are so excited to bring so much information to people on a fun, interactive website.”

Regarding Riderwood’s contribution to the site, community spokesperson Daniel Dunne says, “By sharing stories from our community on the site, we are bringing the vibrant nature of Riderwood to a larger population. What’s more, our community members will benefit from the wealth of information on www.DVMOurTime.com. It’s a win-win situation.”