By Kelly A. Shue
THE ERICKSON TRIBUNE

With more than 1,900 people on the Priority Lists of Erickson’s two Washington, D.C., area campuses—Greenspring and Riderwood—Erickson officials had little doubt that the announcement of a third area campus would be met with anticipation. Since that time, the demand for the Ashby Ponds Information Kit continues to smash all records, with a recent 2,000% increase in requests.

“While the response we’ve received is tremendous, I’m not surprised,” says Ashby Ponds Retirement Counselor Dana Bradshaw. “Almost everyone I’ve met with is familiar with either Greenspring or  Riderwood and excited to become a part of the newest E rickson-built and -managed community.”

When Greenspring and Riderwood first announced their campuses in 1999 and 2000, respectively, few people had spent time on an Erickson campus. Since that time, according to Bradshaw, almost 4,000 people have moved in and shared their love of the Erickson lifestyle with family and friends.

Popular communities
“Riderwood sold out over only this year,” she says. “In these few months more than 300 people have visited, joined the Priority List, and begun waiting for their apartment homes. When Erickson announced Ashby Ponds, the ability to move to an Erickson community sooner became a reality.”

In addition to requesting information, people are also visiting the Ashby Ponds  office in record numbers.

Face time
“In the last month alone, I’ve met with 55 people ready to discuss apartment home specifics, possible move-in dates, and our full menu of services and amenities,” Bradshaw says. “These numbers are right in line with the number of appointments I scheduled at Greenspring; however, that was years into its development.”