Predictions Prove True: Monarch Landing on Pace to Sell Out Before Opening
By Melissa Borgerding
THE ERICKSON TRIBUNE
Marketing Director Joe Zukauskas pours freshlybrewed coffee into porcelain cups for a visiting couple from Wheaton. At just ten o’clock in the morning, Monarch Landing bustles with visitors come to tour the model apartment, view floor plans, and gather more information. The phones haven’t stopped ringing since Joe arrived early this morning.
As far back as spring, Joe predicted that Monarch Landing would sell out before opening in August. Now, just days away from the Grand Opening, his prediction is proving strikingly accurate.
Avoiding a Long Wait and an Uncertain Future
As the Grand Opening races closer, Monarch Landing has experienced an upswing in appointments, keeping Joe and the rest of the team extremely busy.
“People are beginning to realize that we really are on pace to sell out before we open, and they don’t want to get left out,” he says.
Among those unwilling to get left behind is Rosemary of Indian Head Park. “I want to move now. I don’t want to wait five years and have to make a decision I don’t want to make.”
On average, people wait up to three to five years to get into an Erickson community like Monarch Landing once it sells out.
Karl and Mary of St. Charles have lived in their house for 20 years. Like Rosemary, they aren’t willing to wait there for what could be an uncertain amount of time. “We want to leave our house because it’s too much work,” says Mary. “We’re ready to have a little fun now.”
Saving More Than Just ‘Chump Change’
Rosemary voices another reason for the spike in appointments: cost. “I don’t want to pay more. The cost is going to go up every year.”