Erickson Tribune

Henry Ford

UPDATED: Monday, June 04, 2007

Dispelling the myths of retirement communities

Posted on Friday, June 01, 2007
 

Recent poll uncovers widespread misconceptions

By Laura Hipshire
THE ERICKSON TRIBUNE

A recent random sampling of homeowners age 75-plus in cities across America were asked to name the first community that came to mind when they heard the words “retirement community.” By far, the most prevalent answer was “assisted living communities.”

This answer dominated despite the fact that the survey’s description of “retirement community” was that of a place where people live independent lifestyles.

Retirement Counselor Kristine Anderson is accustomed to hearing these outdated views of retirement communities such as Henry Ford Village in Dearborn. Anderson, who has a master’s degree in social work, knows all the myths.

“Many people still think of them as ‘old folks homes’ where people are frail and sick,” she says. “They don’t see themselves as ‘old enough’ to be here. Some people think they are giving up their independence to come there, when in reality they are gaining independence from home responsibilities, etc.”

“They always think places like these are fine for other people who need this kind of living—that people are isolated and locked away from the rest of the world here,” says Anderson.

Myth: Moving to a retirement community means giving up independence.
Anyone familiar with Erickson knows this couldn’t be further from the truth.

For example, take Eric Lange, who moved to Henry Ford Village from Tecumseh with his wife Billie. Lange has worked for American Specialty Cars (formerly American Sunroof Corporation) in Southgate for almost ten years.

“I did have a five-year period when I didn’t work, but I decided that I didn’t have enough to do,” he says.

Lange has an extensive background in automotive computer design and consulting, and has worked for companies like Ford Motor Company, DeLorean, and the Tecumseh Orbital Engine Company. “I’ve had four patents since I started working here,” he says.


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Myth: Retirement communities are institutionalized.
Another retirement counselor at Henry Ford Village, Nicole Nation, has heard people say they thought retirement communities are institutionalized.

“People think cars and pets are not allowed,” she says. “I even spoke with someone recently who was overjoyed to find out they could bring their own furniture. A quote from a ‘nay-sayer’ was that he didn’t feel he was ready to be ‘housed.’” At Henry Ford Village you have 100% creative control…the sky’s the limit whether you want to add paint, carpet, or even an addition to your new home. It’s all yours.

Myth: Retirement communities have restrictions.
Many community members at Henry Ford Village have cars and pets on campus. They are not only allowed, they are welcomed. Of course everyone who moves into the community can bring their own furniture. In fact, Henry Ford Village has its own Customer Services Coordinator, Donna Harki.

Harki helps people with carpet, painting, crown and base moldings, walk-in showers, window treatments, and lighting.

Two years ago, Henry Ford Village opened up a walkin Design Center, a place where community members can meet with Donna Harki, as well as browse through carpet, countertop, and fixture samples.

Myth: There aren’t any activities at retirement communities.
Only 6% of those polled thought there were activities available at these communities. All 19 Erickson communities feature activities galore, restaurants, computer lab, billiards and game rooms, state-of-the-art fitness centers, and allseason swimming pools.

“The findings underscore the predicament of homeowners as they begin noticing their current house is larger than they need and requires more work then they enjoy,” explains Bill Tamulonis, vice president of research for Erickson. “The poll suggests many people unwittingly discard out of hand an entire array of opportunities designed specifically for people in their exact situation! They miss out simply because they mistakenly equate all ‘retirement community’ options with a specific type that is really designed for people much older than they are.”

Fact: Erickson communities feature the “freedom years.”
Erickson caters to homeowners in the prime of their retirement, those 62 years of age and up. At 62, there’s an entirely new chapter of life waiting at communities such as Henry Ford Village. More than 19,000 people so far are currently enjoying the “freedom years,” a time when they can pursue their interests.

“The best way to make sense of the various options available to you is to invest a mere 60 minutes of your week and visit an Erickson community,” Tamulonis suggests. You too, can enjoy the “freedom years” by calling a retirement counselor at 1-800-569-0808 and arranging for a personal visit to Henry Ford Village. Soon you will see for yourself what an active, vibrant community it is.



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