Greenspring	UPDATED: Monday, March 03, 2008
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Ashby Ponds bucks current real estate trends

Posted on Monday, March 03, 2008

By Kelly A. Shue
THE ERICKSON TRIBUNE

By selling out over 75% of their first apartment homes in less than four months, Ashby Ponds, Erickson’s soon-to-open campus in Northern Virginia, is one for the record books, especially when facing the current real estate market.

Satisfying demand
Every successful business boasts that its success is based on giving people exactly what they want. Since Ashby Ponds’ sister community, Greenspring, in Springfield, sold out in the fall of 2004, demand for a second Northern Virginia community grew louder and louder. At that point, joining the Priority List was the only way to someday secure a spot at Greenspring. To date, more than 2,000 have joined this waiting list.

“I was on the Priority List at Greenspring, hoping that eventually an Erickson community in Loudoun would open,” says Charlotte Nurge, Chairman of the Loudoun County Commission on Aging and an Ashby Ponds Priority List member. “I know a number of people who were really looking forward to Erickson’s arrival. The senior population is growing, and it was time their needs were investigated and addressed.”

The record numbers of people reserving a new home at Ashby Ponds support Nurge’s statement. From September 1, 2007, to December 31, 2007, 223 people reserved one of the 299 apartment homes that will be available when Ashby Ponds opens late this September.

Easily accessible information
Another winning aspect of Ashby Ponds is their ability to provide easy access to information. They encourage anyone interested in learning more about the community to visit the website at www.ericksoncommunities.com/apl, request an Information Kit, or schedule an appointment with Retirement Counselor Elena Price by calling the sales office directly.

“We’ve worked really hard to give people the opportunity to reach us in many different ways,” says Price. “Once they’ve decided they would like to learn more, I am always happy to sit down with them, answer their questions, and explore the opportunities.”

Homes reserved at Ashby Ponds

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Since news of Ashby Ponds was first released last summer, 535 people have visited the campus. “The consistent influx of people into our offices is very encouraging,” says Price. “Even during the notoriously slow month of December, we met with more than 100 people. This is something people have been waiting on for a long time, and they are scheduling appointments at a record pace.”

Remaining flexible
One of the most important reasons Erickson communities continue to grow in popularity is that people are given the opportunity to enjoy a high level of flexibility when it comes to planning their retirement. Price says their key to this flexibility is the Priority List. Acting as a waiting list, it enables people to reserve their space in line without having any time constraints placed on their decision-making process.

For instance, if an apartment home becomes available before someone is ready to move, they can pass on the home and still maintain their space in line. This is as true the first time as it is the twentieth time. If circumstances or desires change, they may also move their Priority List standing from one Erickson community to another. Or if at any time they decide to remove themselves from the Priority List, their entire $1,000 deposit is completely refundable.

This flexibility has proven attractive for many people interested in making a move to Ashby Ponds, says Price.

Bright outlook
Although there are still six months until Ashby Ponds officially opens, plans for additional homes will soon be underway because of how quickly the first were reserved.