Erickson Tribune

Fox Run

UPDATED: Thursday, November 08, 2007

New ‘hands-on’ national realty program unveiled

Posted on Thursday, November 01, 2007
 

By Laura Hipshire
THE ERICKSON TRIBUNE

Erickson Retirement Communities, a network of 20 retirement campuses spanning 11 states, where more than 19,000 people call home, has spread its wings even more in the form of a new national realty program.

This May, Erickson developed a program called Erickson Realty and Moving Services (ERMS), which is being implemented in phases throughout all Erickson communities.

New program has it all
“This program will be proactive in simplifying every aspect of the move-in process, including hands-on consultative home visits; a network of resources including professional real estate advice and marketing, staging, downsizing, packing, moving, and any other services that make moving to an Erickson community easier than staying home,” says new Move-In Program Manager Sharon Baksa.

Baksa, based at Fox Run in Novi, Mich., will be managing the program for all Erickson communities through the Corporate Sales Education and Talent Development Department.

Baksa’s role over the past five years at Fox Run has evolved from event coordinator to move-in coordinator to relocation counselor of the Moving Home program.

“The Moving Home Program originated in Michigan at Fox Run and evolved to include Henry Ford Village in Dearborn and Linden Ponds in Hingham, Massachusetts,” Baksa says.

“In the few markets in which it had been implemented, the Moving Home program was proven to help Priority List members and people who have reserved a home at an Erickson community address all aspects regarding a move,” she says.

Sellers need all the help they can get
The assistance Baksa and ERMS will provide couldn’t have come at a better time, especially for those living in Michigan.

Michigan was the only state in the nation to see its home prices decline in 2006, according to a recent study by the U.S. Department of Housing and Urban Development. The national average was a 5.87% increase, compared with Michigan’s decline of -0.44%.


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“You have this incredible overlay of worry in Michigan as people respond to declining jobs and declining incomes,” says Dana Johnson, a Detroitbased senior economist for Comerica. “For many families, their house is their largest asset. To see it eroded in value after having seen only modest increases in the last year or two causes real concern.”

That’s where Baksa and ERMS come in, ready and able to assist people with selling their homes.

Staging guru joins Fox Run team
One of the newest additions to the realty team at Fox Run is that of Personal Moving Consultant Mary Wolfe. Wolfe is a licensed Realtor as well as a  certified property staging consultant. (For more on staging, see companion article on page 10.)

“I work with future residents to create a moving plan,” Wolfe says. Some of the services may include assistance in downsizing; placement of furniture in the new apartment; real estate information; referrals of  realtors, packers, and movers; addressing needed home repairs prior to selling; and a staging consultation prior to listing the home on the market.

“Each individual has a different set of needs,” she says. “My goal is to discover those needs and incorporate them into the moving plan.”

Concierge approach
“Erickson Realty and Moving Services’ concierge approach will provide a customized array of highly qualified professional resources,” Baksa says. “It is a hands-on program designed to provide direct contact and assistance. This expanded relationship will help more people move  into the Erickson  lifestyle.”

“Our goal is to ensure that each resident has a truly outstanding move experience,” she says.

“People can call me or Sharon at 1-800-843-1433 for more details and a free information kit. They can schedule a personal visit at their own convenience  where we’ll take them on a tour of Fox Run,” Wolfe says. “We’ll also show them a portfolio of available floor plans, then answer any questions they might have about the Priority List or the worry-free lifestyle at Fox Run. It’s very  lowpressure  and easy to do.”



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