Erickson Tribune

Fox Run

UPDATED: Friday, March 02, 2007

Banking in a blizzard

Posted on Thursday, March 01, 2007
 

While it snows, sleets, or rains outside, it’s business as usual

By Laura Hipshire
THE ERICKSON TRIBUNE

When it comes to Michigan weather, unpredictability is a certainty – especially during the winter months. We all lead busy lives, and need to get things done, bad weather or not. Who wants to layer themselves in long johns and flannel, head outside to ice, snow, or freezing rain, wait for the car to warm up, and then drive in the stuff in order to do their banking?

At Fox Run, none of the winter gear is required for a trip to the bank – it’s conveniently located inside. The climate-controlled hallways provide a warm and toasty link to destinations such as Comerica Bank – everything is just a short walk away.

Comerica’s Manager, Kay Debrincat, says. “We’ve had a great response from customers,” says Kay. Nestled just a few steps away from the Ascot Clubhouse’s main lobby, Comerica Bank welcomes customers three days per week.

“We are a full service bank,” says Kay. Recently, the branch added a third day to its banking schedule. “Due to customer demand, we opened one more day,” she says. If that weren’t convenient enough, Comerica’s ATM machine is always open, too.

Snow and ice usually mean postponing errands
An article written by Emily Smith of the University of North Carolina Highway Safety Research Center points out that during the winter, many older adults have a difficult time getting out to get the basics done; what’s more, when they do, they are much more prone to slips and falls on the ice.

“You get seniors who are trapped in their homes and apartments,”says Bill Wilkinson, director of the Pedestrian Federation of America in Washington, D.C. “They simply can’t go anyplace for three weeks at a time and have to depend on family and friends to do grocery shopping and things like that.”


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Convenience appeals to customers
“When we came to Fox Run, we immediately switched to the Comerica branch here,” says B.A. Rays, who moved with her husband, Ralph, from Dearborn Heights. “All we have to do is take the elevator down; it takes about two minutes,” she says. The couple feels secure knowing their bank accounts and safety deposit box are close by.

Banking wasn’t nearly this easy for the Rays before they moved to Fox Run. “We had to plan it before,” says Barbara. “It wasn’t that convenient at all.”

Barbara recalls one recent incident in which she had made an error on a deposit slip she had filled out. “With the bank right here, Kay was able to correct it right away for me…it was very easy.”

Barbara points out that, if she had been using her former bank, she would have had to make phone calls, drive to the bank, and wait considerably longer before the error would have been corrected.

Bank has small town appeal
Kay has been working at the branch for two years. “Even when the weather is good, it’s nice for customers to know we’re so handy,” she says. “It’s a privilege to be in such a wonderful environment,” she says. “It’s like a small town here.”



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