Erickson Tribune

Cedar Crest

UPDATED: Friday, August 01, 2008

Mountain Matters rivals best in the state

Posted on Friday, August 01, 2008
 

By Joel Keller
THE ERICKSON TRIBUNE

If you ever wanted to know what’s going on at Cedar Crest, there aren’t many better ways than picking up the monthly copy of the community’s newsletter, Mountain Matters.

“It’s a good way to get information out to the residents because we know it’s very well read,” says Margaret Quinn, Cedar Crest’s director of resident life and editor of Mountain Matters.

A well-oiled machine
Quinn oversees a staff comprised entirely of Cedar Crest residents. The 20 staff writers, reporters, and editors work furiously each month to cover every aspect of what’s going on at the community, from social events to reviews of performances at the performing arts center to articles about neighbors doing interesting things.

Every story is edited by Jack Fisher, the assistant editor and the highest-ranking resident on the staff. “My job is to be sure that when I turn Mountain Matters over to the editor it’s the best I can do at the time,” he says. “[Margaret] reads it right through and sees if there are any glaring errors. When it goes to her, it’s in the best possible condition for publication.”

When Quinn took over the role of editing the newsletter earlier this year from her predecessor, Peter Cataldi, she realized right away that she had something good on her  hands. “The whole paper really impressed me. Peter let me know about the fact that the residents really run it, and I oversee it. I was very happy to find out I didn’t have to write anything,” she laughs.

Twice a month Quinn runs an editorial meeting where staff members throw out story ideas for the upcoming issue. The only Erickson staff members at the meeting are Quinn and her assistant Heather Devine, who helps with the newsletter’s layout and artwork. Quinn is also a story gatekeeper of sorts, letting residents with ideas know whether the story fits in with the editorial mission of Mountain Matters.


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A mission to inform
And what is that mission? To keep the population at Cedar Crest informed. “We write about what’s going on around campus that the residents might not be aware of,” Quinn says. Mountain Matters started as a humble one-column, four-page newsletter, created shortly after Cedar Crest opened in 2001. But under Cataldi’s and Fisher’s guidance, the format expanded and changed;  issues now run about 20 pages, with two columns of text on each page. More artistic elements, including black-and-white photos shot and sent in by residents, have been added since the newsletter’s inception.

Also added was an opinion page called “Other Views from the Mountain.” The opinion page is important, according to Fisher, because it allows residents to get a direct response from Erickson management about any pressing issues, such as the need for more space in the pharmacy.

“It’s a feel-good paper,” says Doris Sinofsky, one of the staff writers. “We’re not out to knock or criticize anyone.” Many of the staff members, including Sinofsky, have backgrounds in either journalism or another writing discipline.

A topnotch publication
Fisher also edits the newsletter The ORANJ Tree for The Organization of  Residents Associations of New Jersey, a state-wide organization of continuing care resident communities.

In that capacity, he says, “Different communities send me copies of their  publications. I must say that Mountain Matters is the major leader of all the  different community publications. The only one that mimics our newsletter is Seabrook’s, [Erickson’s other New Jersey community].”

“When you’re with Mountain Matters, you get the opening line of what’s going on here. [Our neighbors] feel important and happy about it,” says Devine.

But Quinn thinks there’s an even simpler reason. “They get recognition from fellow residents. I think they’re well-known on campus because of their writing.”



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