Erickson Tribune

Cedar Crest

UPDATED: Monday, January 07, 2008

Staging for ‘curb appeal’

Posted on Monday, January 07, 2008
 

By Joel Keller
THE ERICKSON TRIBUNE

In a tight real estate market such as the one the nation is currently experiencing, buyers can get very picky about the houses they are considering. It could be a detail as small as paint color or a bit of clutter, but with a number of choices available, buyers don’t need many reasons to move on to the next house.

But just because it’s a buyer’s market doesn’t mean that selling your house is a “Mission: Impossible.” With a tweak here and there, a house can easily sell if it has the right curb appeal.

A little help goes a long way
Most of this can be accomplished via a process called “staging.” In this process, a real estate agent sends a staging expert to come and look at a house that is on the market; the stager then advises the owner on changes he or she can make so the house will look more appealing to buyers.

People moving to Cedar Crest are given the opportunity to use Erickson Realty and Moving Services (ERMS), a group that will assist them in any way they need to sell their existing homes. One of the services they have at their disposal is a personal moving consultant such as Margaret Semezko, who is Cedar Crest’s resident relocation expert. Semezko not only helps incoming residents get in touch with a Realtor if needed, but she also helps connect them with people and services that will help move the sales process along, including staging.

“Generally, the (new resident) has been in the home as long as 40 to 50 years, and they have 40 to 50 years of accumulation,” she says. “A lot of these things they have are family heirlooms. We have to coordinate with the kids to get their things out of the home or find a place for furniture they want that won’t fit in the new home. That’s the hardest part for them: deciding what we’re going to do with all this stuff.”


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Semezko makes extensive use of staging, a concept that has been popular on the west coast for many years but has only come to the fore on the east coast because of cable shows like Curb Appeal and Designed to Sell. Her reasoning is simple: “Two to three years ago, you might say to a client, ‘We need to update your appliances and update the fixtures in the bathroom,’ and you’d always get your money back. These days, it’s not the case.”

Stagers update and declutter
The aim of a stager is to make sure the home looks neat, clean, and up-to-date.

“Sometimes the bedspread has been on a bed for ten years, and it dates a room,” says Semezko. “You can update the home in a less expensive way. This way we won’t have them spending thousands of dollars they won’t get back.”

One of the things a stager might do is recommend that a dated carpet be removed to show the beautiful hardwood floor underneath. He or she might also recommend that a wall be painted or some window treatments be updated. But, for the most part, a stager’s main goal is to eliminate clutter and dirt.

In an article on her web site StagedHomes.com, Barb Schwarz, one of the forerunners of the home staging industry, suggests that homeowners remove “unnecessary items” from furniture and countertops throughout the house, including the bathrooms and kitchen. Decorative items on furniture should be kept to groups of one, three, or five items. Old furniture should be removed. And the home should be cleaned from top to bottom—on the inside and the outside.

The goal is to make the house look more appealing to the potential buyer. “If  your house looks better than your neighbor’s because it’s been staged,” says Semezko, “your house is going to sell faster.”



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