American wine lovers are overtaking the French, a study finds
By Jeff Ostroth
THE ERICKSON TRIBUNE
When Sanford “Sandy” Gelb was a younger man, he felt he was finally making enough money to take his wife Joan to a decent restaurant, where he decided to order wine. Looking at the wine list, he faced a dilemma that has confounded people for years: What to choose?
“The only good wine I had heard of was Mouton Rothschild,” recalls Gelb. “So that’s what I ordered. It was $9 at the time, which was pretty expensive, but I liked it.”
And that was the beginning of his lifelong explorations in the world of wine.
A growing phenomenon
“I was interested in wine before wine became popular in the U.S.,” says Gelb, who leads an avid group at Cedar Crest in monthly wine tastings. Of course, today it is very popular.
According to a 2006 report of the International Organization of Vine and Wine, an intergovernmental group, Americans are expected to surpass the French in per capita wine consumption within three years. The trend has not bypassed older Americans.
“All about experience”
Trissie Rost, marketing director for MyWinesDirect.com, an online service for people interested in making new wine discoveries, says that of the nation’s 192 million adults who drink wine, 70% of the core market is over age 40. She didn’t have specific figures for the over 65 market, but she’s confident that it’s well represented.
Rost cites three factors that are driving wine’s growing popularity: “In general, there’s been a trend away from cocktails and people are choosing wine,” she says.
“Also, there have been many reports in the media about the possible health benefits of wine in moderation and the ‘French paradox’ [rich foods yet lower rates of heart disease].”