Erickson Tribune

Brooksby

UPDATED: Thursday, October 18, 2007

Boston hosts AARP's Life@50+ convention

Posted on Monday, October 01, 2007
 

By Setarreh Massihzadegan
THE ERICKSON TRIBUNE

Amid the fanfare of sea animals, celebrity speakers, and giant health displays at AARP’s Life@50+ convention in Boston, people from around the country came to hear more about Erickson communities like Brooksby Village in Peabody.

“She described it very well, I’m so glad we stopped,” says Betty Peterson of Morrisville, Pa., on her way from a discussion with one of Brooksby’s staff members.

Attendees on fact-finding mission
Plenty of passersby stopped at Erickson’s booth to ask questions about life at the retirement communities or just to say hello and tell the staff about their friends who are happily living at one of the communities around the country.

Erickson staff members at the convention answered some of the most typical questions regarding the retirement communities, and most attendees seemed impressed with what they heard.

Peterson and her husband had visited one of Erickson’s campuses in their neighborhood to visit friends and shop around for their own retirement.

Betty Peterson said they were pleased with the community’s atmosphere. “It was just last Saturday we went to have dinner,” Peterson says of Ann’s Choice in Warminster, Pa. “I love the fact that there’s a pub outside the restaurants—it was so lighthearted.”

‘I’m ready to move out’
P.L. from Framingham, Mass., had taken a look at both Brooksby and Linden Ponds, an Erickson campus in Hingham.

“I went to both communities and I’m ready to move out,” she says. “It seemed everybody had a smile on their faces, particularly the people who work there.” When a pair of women asked Brooksby’s Associate Director of Marketing Danielle Baldassare what sort of special assessments they would have to undergo, they were shocked when Baldassare answered, “No special assessments!”

“Wow,” was the response from the two women.


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Popular annual event
The convention is a popular annual event for AARP and this year featured more than 400 exhibits at the sprawling Boston Convention and Exhibition Center over a three-day run.

Attendees had the chance to pet a live sloth at SeaWorld’s booth, laugh at live presentations, and check their blood pressure at various health stations.

Picture taken with the Trib
Marilyn Pula and her husband Fred, who live at Linden Ponds, made sure to get their picture taken with The Erickson Tribune while at the convention. They posed in front of a backdrop of Egypt, where they traveled a couple of years ago.

“No matter what you were interested in—travel, health, insurance, financial issues, news of the day—you had to be satisfied with that experience,” Marilyn Pula says of the convention.

The celebrity connection
The convention’s entertainment acts also caught plenty of attention. “Everybody had a great time—it was very exhausting, very energizing—we loved seeing all of the major players,” Marilyn Pula says, especially Michael and Kirk Douglas, who appeared in the opening show.

“On the one hand you laughed, and on the other hand you cried,” she says, remembering the first show. “There was such a special relationship between father and son.”

Lo Steele, another Linden Ponds community member who attended the convention with the Pulas and others, was also impressed.

“The booths are well done and there is top-drawer entertainment,” she says while stopping at the Erickson booth.

Celebrities, including comediennes Lily Tomlin and Whoopi Goldberg, musicians Rod Stewart and Tony Bennett, and presidential hopefuls Hillary Clinton and Mike Huckabee, made appearances among many others. The difficulty was deciding which performances to see, as many occurred at conflicting times.

“There were so many presentations. There would be six major things going on at the same time,” Steele says.



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