Erickson Tribune

Sports & Activities

UPDATED: Wednesday, March 08, 2006

Whatever Happened to Bowling?

Posted on Tuesday, February 28, 2006
 

Editor’s Note: This month, The Erickson Tribune introduces “From Left Field,” a new column where we’ll take a fresh look at the state of sport and leisure in today’s world.

By Richard Daub
THE ERICKSON TRIBUNE

It used to be that you could walk into your local bowl-o-rama and hear the BLONG! of a clean shot in the pocket or catch the glimmer of the fluorescent house lighting upon freshly oiled lanes and know that an hour or two of satiating entertainment awaited.

All you needed was a ball and a pair of multicolored shoes disinfected to the point of disintegration to be promptly transported to a state of recreational bliss.

Bowling, however, has changed.

New Gimmicks for an Old Pastime

Now when you walk into many bowling alleys, you are greeted by glow-inthe- dark lanes and music booming so loud that you can’t even hear the ball strike the pins. Fog machines and psychedelic light shows illuminate the walls and ceiling, and tenfoot wide projection screens above the pins allow you to watch ESPN while you bowl.

For today’s sophisticated bowler, it is not merely enough to take out your frustration on ten innocent pins lined up like good soldiers in perfect triangular formation waiting to have the tar knocked out of them by a 16-pound ball. The incentive is now derived from scoring monitors that react to each shot with animated smiley faces and exploding pins with likewise sound effects. Wasn’t the game noisy enough already?

Even the bowling balls have changed. Chipped, solid color house balls have been replaced by eyeballs and jack-o-lanterns with finger holes in them. Others are transparent spheres made to look like glass, the insides of which contain three-dimensional renderings of beer bottles, goldfish, and Yoda.


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As blasphemous as all this may seem to the serious bowler, such gimmickry may be what is keeping the sport alive. According to SGMA International, a company that tracks statistical data for the sporting goods industry, 55 million people made bowling the most popular participation sport in the United States in 2003, edging out sport fishing in all its forms, which had 53 million participants.

“Twenty years ago, league bowlers accounted for 60 percent to 70 percent of all play,” writes Mark May in an article titled “U.S. Bowlers: Always Seeking Strikes and Spares,” published by SGMA International in March 2005. “Today, the figure is closer to 30 percent to 40 percent.”

No longer able to keep afloat with league support, the industry has had to adapt in order to survive. This involved changing the image of bowling from clown shoes and blousy polyester shirts to high-tech “Family Fun Centers” where you don’t even have to bowl to have fun.

Catering to children’s birthday parties is another way bowling centers have managed to stay open. Saturday or Sunday afternoons will find most houses filled to capacity with kids pushing six pound balls down lanes of which the gutters are equipped with bumpers that prevent balls from falling in. Gone are the days when bowling taught children the tough but important life lesson that it takes practice to become good at something. At $5 a game or more in some places, parents can no longer afford gutter balls.

Always Evolving

While the traditionalists may be wincing, the evolution of bowling has actually been going on for centuries. It is not hard to imagine keglers shouting, “This isn’t real bowling!” on the streets of New York City in 1840 when there the game moved indoors for the first time. Only 50 years ago the traditionalists of the day believed that another innovation designed to make bowling appeal to a wider audience —the automatic pinsetter— would ruin the game. Twenty years ago, it was computerized scoring.

The good news for the serious bowler is that many of the older bowl-o-ramas still have old-fashioned league play and open bowling during the week, though weekends usually belong to the kids and the cosmic bowlers.

The bad news is that the game will continue to evolve, as it has in the United States since “crashing ninepins” awakened Rip Van Winkle from his 20- year nap.



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